Why Silver Might Be the Most Undervalued Asset Canadians Can Own Today
David LeBlanc- Apr 21
- 5 min read
Updated: May 10
Most of us weren’t taught anything about silver, or precious metals, growing up — except maybe hearing it mentioned in old pirate treasure stories or seeing it gifted at weddings or baby showers. Sometimes we may pick up a silver coin while standing in line at the post office seeing the latest Royal Canadian Mint offerings in the display case, maybe for a grandchild or a keepsake for ourselves becuase we loved the design. Rarely however do we consider it beyond these as a serious tool for protecting and preserving wealth.
Especially in today’s uncertain economic climate, that may be a mistake.
Let’s face it — people across Canada are more anxious right now about almost everything. Rising costs, shaky markets, federal election, ballooning government spending of our hard-earned tax dollars and more printing money like it grows on trees are all making it harder and harder to feel confident about the future. Just about everyday, I hear from so many asking:
"What’s really safe anymore?""What if I lose all of my savings as I've been dipping into it lately?""Will my money still be worth anything in 5 or 10 years, or even now in retirement?"
These are valid concerns. In a world where most of our finances exist merely as digital numbers on a screen, silver is real, tangible, and historically proven to hold value. For thousands of years, silver — along with gold — has served as real money. It doesn’t rely on trust in banks, governments, or digital infrastructure. It just is.
But Silver Doesn’t Grow or Pay Dividends — So Why Bother?
One of the biggest mental blocks people face is that silver “just sits there” and is rarely seen as a wealth or investment instrument. Unlike stocks, ETFs or mutual funds, physical silver doesn’t pay dividends and is not as easy to trade. It doesn’t go up 12% a year on average (until it suddenly does!).
But this is where many Canadians get trapped by the system and conditioning — an investment and educational system that teaches us that investing means handing over our money to an "advisor" and throwing it into the stock market, even when we rarely really understand it, trust it, and secretly lose sleep over it.
That’s not wealth building — that’s delegating your financial future, often to a salesperson, and hoping for the best.
Silver offers a different path — one rooted in financial independence, wealth preservation, security and freedom. When you swap your paper money (fiat currency) for silver, you’re not “spending” anything. You’re exchanging man-made paper dollars (backed by nothing but a promise) for real money — something that can’t be printed or inflated away by anyone, even the 'ol government.
Gold Is at All-Time Highs — But Silver Is Still Within Reach
You’ve probably seen the headlines more lately: gold is hitting all-time highs, trading around $4,750 CAD per ounce. That’s incredible — and a clear signal that people in Canada and around the world are losing confidence in fiat currencies and moving toward real assets like precious metals.
But let’s be honest — for many Canadians, buying gold at $4,750 an ounce just isn’t doable. That’s where silver steps in. At just around $45.50 CAD per ounce at time of writing, silver remains shockingly undervalued — especially when you look at the Gold-to-Silver Ratio (GSR), which has recently climbed above 100:1. 📊 That means it takes over 100 ounces of silver to equal 1 ounce of gold, even though the historical average is closer to 40:1 or 50:1
This is a flashing signal of huge opportunity. Silver is arguably one of the most mis-priced assets today.
So not only is it more affordable, but it’s also potentially positioned for much bigger upside compared to gold when that ratio starts to normalize.
Owning Silver Is About More Than Investing — It’s About Taking Control
Many of my clients come to me feeling overwhelmed, powerless, anxious and often rudderless as the "system" is showing its cracks and true self as they discover that it wasn't designed to help us but to take from us - fees, interest, taxes, MERs, etc. They’re curious about silver but just don’t know where to start. They've been told all their lives to “talk to their advisor” who often isn't informed about precious metals (as they can't make enough money from you in fees) and they’re starting to wonder if just handing over their financial future anyway is the best way forward. For example, far too often I see "advisors" putting folks into a balanced mutual fund (of course only offered by their own institution so they get the annual and transaction fees) which has only returned around 6% annually for the last ten years. When you factor in those fees and inflation, you are losing money - and you were likely told it was a safe and conservative fund! Worse yet, if held outside a registered account (i.e. TFSA or RRSP), you also have the added pleasure of paying tax on these meagre gains and income. Ahhh those sneaky "advisors" and banks/ investment firms, eh?
Back to silver. The curiosity is growing. We’re even seeing places like Costco selling gold and silver now. It’s becoming more mainstream. More clients and friends are starting to ask me:
What kind of silver should I buy?
Should I own both gold and silver?
What’s a good price?
Where do I buy it safely without getting scammed? Online, elsewhere?
How do I store it securely?
These are great questions — and they deserve real answers, not a sales pitch or talking points from an "advisor" who's not really working in your best interest.
Because here’s the thing: I don’t sell precious metals nor am affiliated with any company. I have real conversations with real folks who are truly concerned and looking to add more financial security, choice, freedom and peace of mind for themselves and family. I answers questions, share my opinions and knowledge to coach and guide people like you through the process of learning what gold and silver are, what role they might play in your life, and how to get started in owning your first ounce(s) safely and confidently.
🙋🏻 YOUR TASK: What is your biggest question/roadlbock about physical silver, or precious metals, right now which is preventing you from getting started in owning your first ounce(s)? Simply reply or write to me and I will respond quickly. They say that knowledge is power so my mission is to hand you Zeus' thunderbolt⚡️
Real Money. It's Within Your Reach. Grab Onto It.
Sincerely,
David LeBlanc
Precious Metals Coach
"Real Money For We The People"
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